Experienced insurance agents are extremely valuable to all insurance agencies. But in order to break into the younger part of the insurance market, you may need staff that younger customers can relate to.
3 Young Insurance Agent Recruitment Strategies
Getting younger insurance agents on board is a good way to reach a market It does not consider insurance as a priority – while preparing tomorrow's big agents. Finding Young Insurance Agents can be tricky, but with the right strategies you can recruit and retain young insurance agents.
Look at the right places
If a younger audience is what you are looking for, you may not hear from them through an experienced agent's recommendation. You have to look elsewhere. Use social media to send job openings. Facebook, Twitter and LinkedIn are good for it. Contact universities nearby to communicate your interest to students enrolled in Risk Management Programs. You can even offer a seminar on what is about an independent insurance agent. Offering internships is also a good way to recruit good candidates.
Help Them Grow With The Right Tools
Of course, young agents are not as experienced, but they will be very eager to learn. This is your chance to shape them and help them become the kind of independent insurance agent that they can be. Give them a solid sales training, whether you do it internally or register them in a sales price. Give them some books that can help them develop their skills. Recycle social media as a marketing tool. They will be comfortable using it for sale.
Assigning Someone to Mentor Them
Mentoring Young Agents is Crucial to Their Success. Whether you have a person appointed to mentor a group of agents or if you have them in pairs with other more experienced agents, make sure they have someone to learn from. Anyone who is driven, who can raise the same quality in the new agents. If your young agents are not mentored, they will probably stop leaving.
Various groups of people make the best teams. Are you ready to cope with excellent business development and a consulting association like Affordable American Insurance ? Contact us today!