Using identical models and photo shoots, a new clothing company is trying to pass off their products as those sold and marketed by international fast fashion brand Zara, according to the Fashion Law blog.
According to a complaint, filed in a New York federal court on Wednesday, Los Angeles-based Thilikó LLC and its owner Queenie Williams have built a business “by passing off Zara’s fast fashion products as their own, including by acquiring Zara- clothes, removing Zara tags and replacing them with ones bearing the Thilikó name, passing these items off as their own – complete with exorbitant markups,” according to the blog.
As evidenced by the identical sales pages featuring the same svelte model in a crisp white dress, as shown by the Fashion Law blog, you can̵7;t make this up. The price points? Zara’s $49.90 to Thilikó’s $328.
Zara and its parent company Inditex accuse the self-proclaimed “socially responsible” clothing company of engaging in a “serial” scheme of copyright infringement, false advertising, unfair competition and deceptive trade practices to mislead consumers about source and nature. of their clothing and accessories, according to the blog.