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Why fall is the best time to buy life insurance

From the comforts of financial protection to the dangers of leaf viewing, the reasons why you should get coverage this season

Beautiful African American woman working from home.  She is sitting on the sofa in a cozy living room with a laptop on her lap.

Smell it? It’s the refreshing scent of cool fall air, mixed with a soup cone of… could it be? Yep, that’s it: Life insurance’s sweet, sweet olfactory delights in the fall.

Okay, maybe we got carried away. (After all, we only used soupcon in a sentence.) But hear us out: Fall is almost here, and it’s a good time to buy life insurance.

Why is it like that? We’ve outlined five big reasons below. But suffice it to say, it’s always a good time to buy life insurance, an affordable way to provide family protection for those you love against the risk of the worst happening to you.

If you have children, or a mortgage, or thinking about starting a family, or just someone who depends on you (and your income) for their well-being, you should probably consider getting life insurance. Generally speaking, you want a term length that lasts until the kids finish college, until your mortgage is paid, and/or until you expect dependents to no longer rely on your income for their care.

When it comes to how much coverage you need, a good rule of thumb is insurance worth about 10 times your annual income. And best of all, thanks to competitive rates offered by Haven Life, a policy of that length and value is probably cheaper than you think.

Those are the basics. On why fall is the best time to buy life insurance, grab a pumpkin spice latte, curl up under a big flannel blanket, and read these five reasons why it’s a good idea to buy life insurance in the fall.

In this article:

Life insurance fits like a cozy sweater

Fall is a season of comfort — flannel shirts, crisp weather and, of course, cozy, cozy sweaters. Well, it turns out that life insurance offers comfort, too. When you buy financial protection for your loved ones in the form of life insurance whose death benefit can be used for a variety of expenses—from funeral or cremation costs to mortgage and tuition payments—you’ll also have peace of mind. It’s like an autumn sunset for the soul.

Looking at leaves can be very, very dangerous

Did you know that each year more than 300 deaths are attributed to accidents that occur during leaf viewing excursions? Of course you didn’t, because we just made it up. But that’s the thing – you never know when the Grim Reaper might come knocking on your door. (And hey, fall is also the scary season, what with Halloween and what not.)

But while you can never really prepare for the unexpected, at least you can have a plan in place in case something goes wrong – and a good plan includes having life insurance in place, so the death benefit can help take care of your loved one in case it does.

The sun sets earlier

In the summer, a long evening outside made sense – at a ball game, at your friend’s barbecue, whatever. In the fall, come 8pm or so, you’re much more likely to hit the couch and turn to Hulu. So hear from us: Instead of fiddling with TV, use that time to do something productive – like get life insurance. And with Haven Life’s convenient online application process, you can buy coverage faster than you can watch an episode The bear. (It’s a lot less intense, too.)

Haven Life Plus is autumn ready

What is Haven Life Plus? It’s our bonus rider, a set of services for eligible Haven Term policyholders that means Haven Life provides something to customers while they’re still alive. These on services include:

  • Aaptiv, a fitness app with countless workouts for everyone from beginners (including families) to experts. An annual subscription normally costs $99; qualified Haven Term policyholders enjoy it at no cost.
  • Trust & Will, an online trust and will service (you guessed it). Eligible Haven Term policyholders receive their choice of an individual or couple’s trust, will or guardianship plan at no cost (normally up to $699).
  • LifeSite, an online document storage system with military-grade encryption. Eligible Haven Term policyholders receive a LifeSite Plus subscription for you and up to five family members, normally $80/year, at no charge.
  • Lantern, a site that offers expert guidance for both the bereaved (if you lose a loved one) and the living, who can use Lantern’s end-of-life planning resources. Eligible Haven Term policyholders can receive a full pre-plan premium membership and 1-on-1 post-loss consultation at no cost – normally this costs $149.
  • Timeshifter, an app that helps you fight jet lag using NASA-backed science. Eligible Haven Term policyholders receive an unlimited jet lag plan, normally $24.99 per year, at no cost.
  • CVS MinuteClinic, at many CVS pharmacies and Target stores, where you can get services like flu shots in no time—and eligible Haven Term policyholders get 15% off every single CVS MinuteClinic service.

All of these things will come in handy this fall—after all, there’s never a bad time to get in shape, make end-of-life plans (including making a trust and/or will), secure important documents and passwords, travel across time zones , or, uh, need urgent medical attention.

It’s unofficially fall right now

And soon it will officially be autumn. And it turns out that “right now” is the best time to buy life insurance. First, premiums are determined by factors such as age and health, and you will never be younger than you are right now. (And usually your health declines as you get older, meaning you could pay a higher premium if you get insurance later rather than sooner.)

More importantly, and we hate to say it, the worst can happen at any moment. Literally anytime. (Yes, even during gourd season.) Having coverage in place sooner rather than later will help protect your loved ones should it.

We hope it doesn’t, but that’s what Haven Life is all about: Making the hard things in life a little less hard.

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About Louis Wilson

Louis Wilson is a freelance writer whose work has appeared in a wide range of publications, both online and in print. He often writes about travel, sports, popular culture, men’s fashion and grooming and more. He lives in Austin, Texas, where he has developed an unbridled passion for breakfast tacos, with his wife and two children.

Read more by Louis Wilson

Our editorial policy

Haven Life is a customer-centric life insurance agency supported and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe that navigating life insurance decisions, your personal finances and overall well-being can be refreshingly simple.

Our editorial policy

Haven Life is a customer-centric life insurance agency supported and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe that navigating life insurance decisions, your personal finances and overall well-being can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less difficult if they fit your situation.

Haven Life is not authorized to provide tax, legal or investment advice. This material is not intended to provide and should not be used for tax, legal or investment advice. Individuals are encouraged to obtain advice from their own tax or legal advisor.

Our disclosures

Haven Term is a term life insurance policy (DTC and ICC17DTC in some states, including NC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a Simplified Issue Term Life Insurance Policy (ICC19PCM-SI 0819 in some states, including NC) issued by CM Life Insurance Company, Enfield, CT 06082. Police and driver form numbers and features may vary by state and may not be available in all states. Our agency license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by AM Best Company as A++ (Superior; Top category of 15). The rating is valid from 1 April 2020 and is subject to change. MassMutual has received different ratings from other credit rating agencies.

Haven Life Plus (Plus) is the marketing name for the Plus rider, which is included as part of the Haven Term policy and offers access to additional services and benefits at no cost or at a discount. The driver is not available in all states and is subject to change at any time. Neither Haven Life nor MassMutual is responsible for the provision of the benefits and services made available under the Plus Rider, which are provided by third party providers (partners). For more information about Haven Life Plus, visit: https://havenlife.com/plus.html

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