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Why do insurance companies make fun of their customers' suffering and disasters? | Property Insurance Coverage Law Blog



Insurance educator Bill Wilson has now written two articles that challenge the insurance industry why it will be fun for their customers' suffering and disasters. What's so funny? and I ask again, what is so funny? Wilson challenges his industry:

Our industry is there to help individuals, families, and organizations identify and insure their loss exposures to minimize the risk of serious or catastrophic financial loss and emotional tolls. What is fun about it?

I suggest that the answer is: Nothing. The point is that managers from major insurance companies find that "fun" and "cheap" sell much more politics. People don't like to think of disasters that happen to them. Thinking about insurance and insurance needs is hard work. Most consumers do not understand that "cheap" insurance exists because it is not the same as insurance products and services from other companies that charge higher premiums.

How to compare "fun and cheap" with "serious, difficult and expensive in the short term?" I learned a long time ago that most of my classmates would rather play than study, work and save in elementary school.

The insurance industry discussed this topic: Why Insurance Ads Laugh and quoted from a marketing manager who oversaw Allstate's "Mayhem" campaign:

"Geico (sic) came out and said people don't care So much about insurance. Insurance is a burden category, so let's ease the burden, "says Britt Nolan, the lead artist at Leo Burnett USA and one of the creators of the Allstate Mayhem character." Let's make it easy and cheap and let us make the mark equal and fun. "" I think they showed everyone else that there was another instrument available to play, "added Nolan." And now all these other brands are trying to find their own unique voice in comedy. "

A marketing manager for Progressive Insurance noted the following:

"We use humor to create a bond with our customers," says Progressive leader of market strategy Cat Kolodij.

plays a very important role in our society. They sell serious products and have serious discussions with people about the dangers most of us hate to think about happening personally and to our companies. Nevertheless, I recently noted that one of the insurance industry's significant consulting firms assumes that insurance agents can be replaced by artificial intelligence in Will insurance agents be replaced by computerized artificial intelligence . Getting consumer leads through gimmicky ads followed by fluff risk analysis seems to be the trend despite valid criticism.

My attention is that much of the real estate and accident industry is at the forefront and is trying to save the claims dollar through reduced insurance of cover and various damage programs aimed at reducing the seriousness of claims payments regardless of which product is sold.

The thought of the day

The best preparation for the future is the present well-regarded and the last duty that has been performed. 19659014] George MacDonald


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