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Trial: "Cerveza" is not Dutch for "beer"



A man from New York is suing the Dutch beer company Heineken NV for unspecified damages after discovering that the Tecate beer brand is located across the dam and not south of the border.

Miguel Schelmetty, in his lawsuit on Friday in federal court in New York, says that he and others have been deceived by the beer company's masked brand Tecate as Mexican "through the brand, the traditional Mesoamerican font, the mythical Aztec eagle emblazoned on the product and the statements "Original" and "Cerveza" on the labels.

Heineken, based in Amsterdam, markets on the Tecate beer website that its beverage is "Hecha En Tecata Baja California Mexico" and "Born and Brewed in the Country we are proud to share our name with: Tecate," costume states.

Meanwhile, the company only reveals its true origin "in small print on the back of the boxes at the bottom left where it says" Product of Holland "" and "" Brewed and preserved by HBBV Amsterdam, Holland … Imported by Cervezas Mexicanas , White Plains, NY, ”according to court documents, accessible by several media outlets.

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