قالب وردپرس درنا توس
Home / Insurance / The renovation company says the TV show’s name is tarnishing the brand

The renovation company says the TV show’s name is tarnishing the brand



It’s not often you see people arguing about ugly houses.

Dallas-based HomeVestors of America Inc., owner of the company “We Buy Ugly Houses,” on Monday filed a lawsuit in the US District Court for the District of Delaware against Warner Bros. Discovery Inc. to protect its intellectual property rights in its “Ugliest House of the Year” contest and trademark.

According to a statement from HomeVestors, this year Warner Bros.’s HGTV network premiered its TV show “Ugliest House in America,” which mocks owners and their homes for odd design choices, often labeling the homes as “hideous” or “grotesque” . “

“Most of the show revolves around little more than making fun of homes and home design,”

; HomeVestors said, adding that “the nature of this television show is not in line with HomeVestors’ values ​​or brand identity” and could cause brand confusion.

“Although confusingly similar in name, the HGTV show is very different from HomeVestors’ competition, which features homes that its franchisees have purchased and then showcase a dramatic home makeover as the winner,” HomeVestors said, adding that despite repeated requests that Warner Bros. to stop drawing conclusions about ugly houses, “HomeVestors was forced to file a lawsuit to stop Warner Bros. Discovery from continuing to confuse the public and damage the goodwill associated with the HomeVestors brand.”


Source link