According to the company that has trademarked everything Elvis, the King may need to leave the lucrative and kitschy Las Vegas wedding chapel business.
As reported by the Las Vegas Review-Journal, the Authentic Brands Group, which licenses Elvis Presley-related merchandise, has issued a termination-and-waiver letter dated May 19 to several chapels in Las Vegas that use the king’s resemblance in ceremonies and photos.
The problem for chapel owners is that Elvis-themed weddings are king when it comes to business.
“This could not have happened at a worse time. It’s not good,” Clark County Clerk Lynn Goya, who chaired the Las Vegas wedding marketing campaign, told the newspaper on Monday. “It could ruin part of our wedding industry. A number of people could lose their livelihoods. ”
According to the article, ABG intends to stop the unauthorized use of “Elvis Presley̵7;s name, likeness, voice and other parts of Elvis Presley’s persona in advertisements, merchandise and more.” ABG has specified that “Elvis,” Elvis Presley “,” and “The King of Rock and Roll” are all protected trademarks.