The insurance just turned out sooo dreamy. (Short: screaming girls.)
CSAA Insurance Group, AAA’s insurance arm, this month released the music video for “Make it Right” by newly formed Boys No More, which the insurer described as “an ultimate boy band combo consisting of pop culture icons Joey Fatone of NSYNC, Nick Lachey of 98 Degrees, Joey McIntyre from New Kids On The Block and Wanya Morris from Boyz II Men.”
The original song’s lyrics, which are “sure to be at the top of everyone’s playlist this summer … speak to the company’s commitment to its customers to prevent, prepare for and recover from life’s uncertainties,”; CSAA said in its press release launching the marketing campaign and video, which can be seen on YouTube, on repeat if you like.
“Boys No More” is the latest gimmick for CSAA, which in 2022 featured a “Rick Roll” promotion featuring musician Rick Astley.
“We share our customers’ love of nostalgia, and this is a great opportunity to surprise and delight them with an original hit song while reminding them that AAA Insurance will always be there when they need it,” said Linda Goldstein, CSAA ’s chief customer experience and marketing officer, said in a statement.