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The insurer fishes for laughter



It is not until you get to the part about behavioral therapy, stress management and microacupuncture that you ask the question: Is this a joke?

Animal insurance provider Pumpkin Insurance Services Inc. joined the PR management on Thursday – April Fool & # 39; s Day – to announce its latest offering: Insurance for your pet goldfish.

"Goldfish are the third most common pet in American households with hundreds of millions sold each year – but there has never been insurance coverage for friends with fins. Until now" it says in the press release announcing accident and health insurance. " In the next few weeks, Pumpkin's best class will be available to this very popular but often overlooked family member. "

A spokeswoman confirmed, yes, it's a joke. Hi, you never know. Strange times. And with a plug like this "A child's first pet has a special place in the heart, which is why we want to help them live as long as possible," said Alex Douzet, CEO of Pumpkin, in the press release (We agree.)

"There is a big gap in the market for household goldfish. While other companies have coverage for "exotic pets", they have completely ruled out the most common family fish. We are here to fill that gap to help children and their parents take the absolute best care of their goldfish.

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