Repeated customers are what keep many restaurants running. One way to show appreciation is through a carefully crafted loyalty program. Loyalty programs have been around for a while. If you are a restaurant owner, you probably already have a variant of one. But have you ever considered taking your loyalty program to the next level? Do you even know where to start?
Your customer is unique. Your loyalty program should be for
Personalization is your & # 39; not so secret weapon & # 39; to keep you ahead of the competition. Consumers expect fast, high-quality service – that's a given – but to really address your loyalty program, you need to examine your current efforts and adapt to audience attitudes.
According to new research from the McCombs School of Business at the University of Texas at Austin, "Some purchases are better than others at sparking people's happiness right now." It can be deduced from research that spending on experiences versus possessions promotes man's more immediate happiness. In addition, a trend report from Zendesk 2021
This is something that restaurants can use in their loyalty program to provide a truly unique and unique experience. Because so many people rate experiences highly, consider how your loyalty program can fulfill that desire.
How to make your loyalty program more personal .
- Create memorable moments
- It's no secret that customers are willing to pay more for better service and a great dining experience. So, how do you get them to pay more for your products and services? Some restaurants do this by serving fresh dishes at the table. Others do this by serving iconic handmade drinks that leave a lasting impression and irritate all the senses. There are also more subtle tactics – like leaning hard on your fantastic children's menu that includes hand-thrown pizza in the shape of butterflies and a side with free ice cream for the food. Take advantage of this excitement in your loyalty program by offering tailor-made rewards specific to your various customer bases such as families, corporate lunch guests and customers who visit your happy hour.
- Customize your loyalty program with customer interests and beliefs
- you have been around for several years, you probably know your customers quite well. Do they share common interests? What kind of activities are they involved in? If your restaurant caters to families, one example is offering priority bookings for special holidays such as Father's Day and Mother's Day.
- Tailored Communication
- This goes beyond using their first name in email. Contact your email subscribers and ask them to choose from a list of items and topics they are most interested in. This means that you only send them what they really want to learn more about – such as special offers, happy hour, events, menu changes, etc. . You can also include this process when people sign up for your emails.
Additional Tips for Running a Successful Loyalty Program
- Earning Rewards Should Be Exciting
- Making it Easy to Understand and Use
- Offer Multiple Ways to Earn Points
- Consider starting a mobile app to use together with the loyalty program
- Ask customers what they want to get in the reward program
- Invest in a program that helps you keep track of customer data from different touchpoints
- Provide loyalty levels to differentiate between more and less committed customers  Market your loyalty program on social media, email, your website, in-store marketing materials, etc.  Restaurant insurance tailored just for you
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