What’s the latest rumor with onboard beverage service? JetBlue Airlines is the first to fly into the territory to serve non-alcoholic beer, a move industry experts say is likely to come after the drunken shenanigans of the pandemic years that had drunk passengers arguing with flight attendants.
During the pandemic, several airlines adopted temporary ban strategies after the alcohol-fueled travelers caused major disruptions, resulting in notorious flight delays and gruesome antics broadcast on social media, according to industry forum flyertalk.com.
As KLM Royal Dutch Airlines reported, drinking a little too much during a flight can make you “appear more intoxicated in the air than you would on the ground after consuming the same amount of alcohol”; due to the altitude, dry cabin air and diuretic effect of alcohol.
“We’re excited to fly with JetBlue and let flyers relax at 35,000 feet with a tasty alternative to full-strength brews,” said Bill Shufelt, co-founder and CEO of Athletic Brewing, in a press release announcing the agreement with the airline to offer a non-alcoholic option.