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State Farm betting on social media ad over big game placement



State Farm Insurance Co., which may reject what is considered to be its own Super Bowl for the advertising industry, beats TikTok instead. The TikTok challenge. The campaign, launched in late January on the social media video platform, uses the character Jake From State Farm as a talent scout evaluating video contributions, according to a report on Adweek.com.

State Farm said in a statement that its agency partners who created the insurer The 2021 Super Bowl ad is now aimed at TikTok "to meet the next generation of consumers by showing up where they spend their time and in the spaces they are interested in."

"Instead of focusing solely on one day and a traditional place in the air, which was admittedly a great success for us last year, we decided to take advantage of the ongoing excitement at #TeamStateFarm to expand our commitment from the regular season to the post-season and beyond, says the company's marketing manager. told Adweek.


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