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Silver economic ecosystems are formed – where can insurance companies play?




Insurance companies, companies and technology companies work together to deliver new innovative solutions that can address the challenges facing the growing population of 60+ seniors. Insurance companies would do well to place themselves in order to increase the value of the age ecosystems that are formed.

Silver technical ecosystems are formed quickly, as more companies recognize the possibility of creating solutions to address challenges facing the growing aging population that is the silver economy. Insurers can utilize or utilize this technology, but there is also the opportunity to create strategic partnerships and start positioning themselves within these ecosystems.

These ecosystems include narrow and broader focused solution segments.

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  • Glucose monitoring is great, given the extent of diabetes and its severe impact on the elderly. Fitbit collaborates with Dexcom, whose undercut sensors track users' glucose levels and send data to their Fitbit Iconic smartwatch every five minutes. The sensors are currently sending data to users' smartphones. Fitbit also plans to use the watch to monitor sleep apnea.
  • Reemo Health, a smartwatch to support older independent, offers an example: Reemo collaborates with Samsung, the security war ADT and Teradata. It runs its Reemo platform on a Samsung Gear smartwatch to monitor heart rate and location and enable 911 keystroke calls. It provides a personal emergency reception system for Reemo users via ADT, with Teradata's analysis technique to look for data correlations to provide insight into the overall health of users.

Other computer and technology companies utilize opportunities to fill larger, level holes, create devices, functionality, analytics and technology platforms that insurers and other service providers can easily cope with to meet the challenges their customers in the growing population of older people face.

The LifeQ partnership creates an example with leading unit manufacturers such as Garmin, TomTom and Striiv. Health Informatics Company LifeQ's strategy is to use its understanding of human physiology and its computational biological ability to develop models and algorithms such as value-added applications and portability.

LifeQ collaborates with the portable company Striiv, for example, to develop a scalable low-friction and personal health information platform for corporate wellness, insurance, healthcare providers and the pharmaceutical industry. Healthcare companies are already utilizing Striiv's custom sensor and portable technology to reduce claims, drive the drug's adhesion and increase traditional drug therapies. Through its partnership, LifeQ and Striiv hope to accelerate adoption biometric and behavioral data to drive better results and on a scale.

They are not alone. There are a number of new platforms that are created to provide integration over myriad technology and ecosystems to deliver customized silver services.

Finland's over 60s represent more than 27 per cent of the population. Wellmo, part of the Nokia Wellness business, is a cloud-based mobile platform for iOS, Android and Windows phones that also supports more than 100 health equipment. It enables insurance companies to effectively utilize a large number of third-party applications, international and local healthcare partners, and assets that they have already built for themselves.

Telecoms are also interested in traffic services for the Internet (IoT) from myriad devices increasing on their networks. AT & T, for example, works with many suppliers of health appliances and technology suppliers to connect their solutions to IoT to deliver care. For example, Clairvoyant Networks uses AT & T's network for its new range of healthcare providers. Called Theora Care, which allows people to locate and connect with loved ones suffering from dementia or Alzheimer's and help those who experience cognitive problems to live independently longer.

Join next week when I look at the insurers who are already active in this market and explore the solution features that the silver economy is praising.


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