Sarah Brown interviews Rob Myers
The real estate market is about as hot as our weather: sizzling! Having the right real estate professionals can make a big difference in selling one of your biggest investments or finding your dream home. If you are not right, it can have serious consequences on your finish line.
Finding a real estate professional should not be a problem. Like insurance, your options are seemingly endless. And that can be a problem as it is another matter to choose the right real estate profession for you. How do you know who the right person is?
But first a little about this dynamic duo who take the area by storm.
McCallister & Myers Real Estate Services is a team founded by Adam McCallister & Rob Myers, with the participation and support of their wives Angela McCallister and Jessica Myers. They are a locally owned and operated real estate agent who is seriously committed to the community. After working for several years with nationwide brokers, they felt the urge to do things their own way and chose to start their own business. They put people before profit and have high ethical standards. Doing the right thing for the customer has led them to refer and repeat customers, which has driven their growth. If you need proof, just check out their Google reviews! Their culture adapts perfectly to ours here at Keller-Brown, so they naturally suited to become our first real estate light.
Sarah: What Makes McCallister & Myers Different?
Rob: Our size makes us flexible. We can easily turn to changing appetites and trends in the market while maintaining the basic properties. We love what we do, and our customers can feel it. We can think outside the box and execute ideas quickly. Finally, we have topped the latest trends with all digital things. You may still be going through a house before you buy it, but we have argued the online game to get the right house in front of the right buyer at the right time.
Sarah: I hear the market is hot, but you're in the shooters every day. What do you see?
Rob: If you sell, it's like a unicorn hunt and there are lots of unicorns! If you want a top doll on your house, it's time to sell. There are lots of buyers and the supply is low. Conversely, if you are a buyer, be prepared to be aggressive in getting the house you want. You can get out of it with a house and some bruises.
Sarah: What drives these conditions?
Rob: Loan rates are as low as they have ever been and people are using rates below 3%. So even though there is a lot of competition for buyers, prices are so low that it is now time to lock in a low interest rate for 30 years. We've had a sales market for a few years, but after getting out of the lockdown it's been on steroids. The other driving force in this market is that rents have increased steadily. Tenants realize that they can actually buy a house and spend less than a month on a mortgage when they could rent.
Sarah: What can salespeople do to maximize their investment and sell quickly?
Rob: Declutter. Go through the house and get rid of or unpack what you really do not need. Off-personify it. Buyers need to be able to see themselves in your home. In this process, you get your house ready for two things: photoshoot and review. People look at houses online before deciding on a review, so good pictures are critical. Once people have decided that they want to see your house, the review is often more relaxed.
Sarah: If the market is so difficult for buyers, what can they do to give themselves an advantage over other buyers?
Rob: Prior approval is first and foremost important. There is a lot to be said about the subject of approvals.
You can get pre-approval from all different lenders, from nationwide brands, online institutes and local lenders. Prior approval from a local lender is best. A salesperson's real estate professional evaluates offers that give their salespeople the best position for a quick and easy solution. Dealing with local lenders who have proven that they can close will give your offer strength. If you are pre-approved by a lender, the sellers real estate professionals have never heard of, or are known to have made it difficult to make the settlement making your offer less attractive. Locals are always better because rumors are better known and trust is established.
Prior approval is also important as it can help determine the price point for your home search.
And finally, real estate moves to and from the market as fast as 72 hours. If you fall in love with a house before you get pre-approval, there is a good chance that it will be sold while you are being approved.
Sarah: With so many realtors to choose from, what questions can you ask to determine the best fit for you?
Rob: Choose a real estate agent who can Think outside the box. There are ways to strengthen buyers' position right now. Ask, "I understand it's a seller's market right now. How can you help me get leverage? What have you done recently to show it? Can you access the properties I want to see in the area I'm looking for?
For sellers, real estate professionals must prove that they have a digital presence. Ask what the real estate profession does to market the house online. Do they offer 3D tours? Do they understand analytics with Google, Facebook and Instagram? Do you understand the market in my area?  Ask about experience.In this market, experience can be an important differentiator.Are they a real estate professional full time or part time? Where do you fall in their priority in a market that moves so fast? The more settlements a real estate professional has been in, the more more problems they have had to solve and the more problems they can avoid for you.
To boil it down, the real estate professional's experience of the sales process ace and experience of relationships can do big difference in getting you to a solution.
A real estate agent should never guide you to use a bank or insurance agent. But they can share their experience with institutions they have worked with in the past. Large real estate brands often have their own internal insurance policies and lenders. It is packaged as a convenience, but the convenience does not always correspond to the value or what is best for the buyer.
The experience is where Keller-Brown comes in! Keller-Brown has made the process of getting our buyers insurance very easy. The whole buying process can be new, complicated and overwhelming. Keller-Brown helps our buyers understand the homeowner's coverage that our buyers need. And they shop with several insurance companies for the best value for our buyers, which always helps to minimize costs and maximize the home that our buyers can acquire.
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