Personal connections are stronger than digital senses
We live in a digital world. Now we are used to "connecting" with others via messaging programs and social media. Sometimes it feels like one-on-one conversations are rare, and some like them as old-fashioned. So, even though we are always "connected", we have a feeling of being disconnected. Isn't that weird?
As humans, we are designed to connect on a personal level, and although the technology has made communication more effective, it does not necessarily make it more effective. In business, it is important to build strong relationships with customers to build trust and maintain your relevance. To achieve digital communication is acceptable and even promoted. But there are more that need to be done.
As an owner of Independent Insurance Agency you must ensure that you connect to your customers on a personal level.
Back to basics
Remember when face to face interactions were all we had? We have to go back to it. It's not just about banning digital communication, but for ensuring that you have the right balance between personal and digital. Instead of sending a text to your customers, call them. Plan one-on-one whenever possible. A good handshake, a smile with solid eye contact says much more than a generic email. It will also prove to your customers that you appreciate them enough to make time for them, helping to create client loyalty.
Do it for you, for
Being a small business owner can feel something lonely sometimes, especially if your communication with others is mainly digital. You can spend a lot of time building your brand and creating more business, but it is important to create room for social interaction. Investing in human interconnection can prevent you from entering a downturn and helping you reach your business goals.
As your own boss, you make your own schedule, so you can work from home 24/7 if you want. However, it is good to spend time in the office with your team, or if you start your business and do not have an office yet, try to work so that you can get that sense of "office morality". Participating in networks or community events also allows you to have one-on-one conversations while you are relevant and get business contacts.