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Optimism facing the challenge



Outlook is everything

This pandemic has taught us many lessons so far. When it comes to business one of the things that has proven to be right to have an optimistic view has been a critical factor in this whole situation. Optimism has helped many companies get through these tough times and even enabled them to find ways to invent themselves.

  Happy businessman on the phone

A positive view can make a big difference in how you approach new opportunities.

You might think that when you ask entrepreneurs how their business went, they could have shown a lack of enthusiasm given all the battles that have arisen in 2020. According to the latest MetLife & US Chamber of Commerce Coronavirus Impact Poll, however, it turns out that most responses deviate from that idea. Up to 55% of entrepreneurs said their company had "good public health." Of course, the fact that most small businesses – 86% up to May – had opened up at that time contributed to that view.

Another study from Visa showed that 78% of small businesses feel optimistic about what is to come. Most companies that have shown a positive attitude have backed it up with proactive problem solving, so that they can adapt to the current circumstances by updating their business models. This measure enables companies to remain relevant in the market while maintaining their essence and business. . Making changes such as adopting teleworking, implementing e-commerce websites, doing more online business, among other things, has been a great help for companies to continue to work successfully this year.

With the pandemic as an ongoing situation, consumer behavior and needs are constantly changing. It drives entrepreneurs to consider other ways to innovate to ensure that they continue to give their customers maximum value in each phase. Carefully monitoring your customers' needs will help you identify the next step for your business.


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