(Reuters) – North Carolina's lawyer filed a lawsuit against Juul Labs Inc. on Wednesday, putting more pressure on the largest US e-cigarette maker who is already intensively reviewed for the use of his products by teenagers.
Josh Stein, the first Secretary of State to sue Juul, said that the company's targeted marketing towards young people, while the potential damage that their products can lead to, resulted in an "epidemic" for gunsmithing among minors.
Mr. Stein announced a survey by Juul in October to look at their marketing methods and retail partners.
Juuls e-cigarettes are similar to USB flash drives and work by vaporizing a nicotine-containing fluid.
Mr. Stein said he shared information from his survey with other states and would not be surprised if they followed Nordkarl's management.
A juul spokesman said the company had not yet reviewed the trial, but collaborated with Stein's office.
E-cigarette makers are already under pressure from the US Food and Drug Administration, which submitted plans in March to squeeze on the use of the popular nicotine devices among teenagers.
Juul, where Marlboro manufacturer Altria Group has a 35% stake, has already drawn popular flavors such as mango and cucumber from store shelves and shut down their social media on Instagram and Facebook.
Mr. Stein said he requested that the North Carolina State Court require Juul to limit the flavors sold in the state and erase customer data for those under the age of 1