The Kentucky Friday Chicken says it is dropping its famous "Finger Lickin 'Good" phrase in several of its markets around the world, as the practice of licking the fingers is too risky due to COVID-19.
The move to draw the slogan, which KFC began presenting in 1956, comes after the restaurant chain faced 163 complaints with the UK Advertising and Standards Authority and after KFC withdrew advertising in March 2020, over fears it could encourage the spread of coronavirus, the newspaper reported. Sun Monday.
"That thing we always say? Ignore it. Currently, "KFC said in a video it posted on YouTube.
" We are in a unique situation, with an iconic slogan that does not really fit into the current environment, "said Catherine Tan-Gillespie, Global Chief Marketing Officer. at KFC, told Sun.
The slogan change will affect KFC's marketing in the UK, the Netherlands, South Africa and Canada, as well as parts of Asia, the Middle East and North Africa, according to the newspaper. [1