A federal judge has dismissed a proposed class-action lawsuit accusing cosmetics brand L’Oreal of tricking American shoppers into overpaying for its beauty products by making them believe the products came from France, Reuters reported on Tuesday.
In a ruling Monday, the judge said L’Oreal’s reference to “Paris” and sprinkling French words on its packaging would not mislead reasonable consumers about where its shampoo, mascara and other products come from.
The plaintiff, Veronica Eshelby, claimed she hadn’t noticed the fine print until she learned the products she was buying were made at L’Oreal’s factory in North Little Rock, Arkansas, or elsewhere in the United States and Canada, according to the wire service.
The ruling, seen by Reuters, said that reasonable consumers would understand that “Paris”
; was part of the “L’Oreal Paris” brand because L’Oreal is based in Clichy, France, a suburb of Paris: “The front label is not so misleading that a reasonable consumer who cared about the country of manufacture would not be expected to look at the entire package for a disclaimer, which was clearly and correctly provided.”Source link
