Just as we head into the commercial frenzy of the Super Bowl, social media this week is lighting up a “Saturday Night Live” sketch that spoofed State Farm’s promise to always be there for homeowners, “24/7,” with a creepy, unlocked Jake from State Farm arrives at an insured’s home to help with a clogged toilet claim, and never leaves.
Played by actor and first-time SNL host Michael B. Jordan, Jake then takes the kids and wife out for pizza, to church the next day, puts the moves on the wife, teaches the kids piano and how to throw a baseball, and eventually everyone moves their red-collared uniform shirts into a closet, much to the horror of the husband, who sneaks off in the middle of the night to look up insurance quotes.
Cue horror movie theme music, a dark living room and Jake. “Even if you find cheaper coverage, we̵7;ll match it,” Jake tells his husband in the soft light of a laptop, then kisses him on the head.
The skit, which aired Jan. 28 and has been viewed more than a million times, has even been the subject of light-hearted tweeting by at least one State Farm competitor: The Geico Gecko, who tweeted, “We have a different take on 24/7 Customer service.”
Even Jake from the State Farm account had some fun with it: “Like he said, we’re always there (laugh till you cry emoji).”