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Insurance Agency Sales: 8 Marketing Ideas to Sell More 2022 – InsuredMine CRM



New Year. New revenue from more customers. That should be the plan for all insurance company owners and we want to help you with that mission.

In addition to using the # 1 insurance CRM on the market to automate your insurance company sales efforts, here are 8 proven insurance ideas to get your sales flowing.

1 – Start a referral program

One of the best marketing opportunities for free insurance you have is from referrals from your previous customers. Creating a systematic referral program will not only give you leads, but it will mean to your existing customers that they are important and valued.

Start with a basic framework for how many leads you want each month or quarter and what the rewards will be for those who participate. Be sure to allow a time window for those who send referrals after they have bought from you ̵

1; sometimes people need that extra push before they send those friendly insurance managers to you.

2 – Collect online reviews

When was the last time You asked a customer if they are willing to give feedback on your results for others to review? Whether it's on Google or Facebook, getting online reviews is one of the best ways for your agency to gain more interest and show potential clients that you care about their insurance needs. This is another free and effective insurance marketing strategy.

3 – Seek partnerships with local non-insurance companies

Working with local business owners to create a partnership or joint venture is one of the best insurance agencies' sales strategies. Not only will your name and face be seen by their clientele, but you can also give your potential clients and clients more options and choices about which agency they want to work with. Out-of-insurance benefits can be a draw between you and your competitor across town.

4 – Get Active On LinkedIn

LinkedIn is the best social media platform for insurance agencies to be active and a great place for your insurance marketing. With over 500 million users, you can leverage this powerful tool to connect with your potential customers and clients. Post regular content to get organic reach from potential customers and use meaningful connection requests and instant messages for your insurance agency's sales.

5 – Run social media ad campaigns

Using social media ad campaigns in your insurance marketing is a smart idea. With Facebook ads, you can target your prospects and customers based on demographics such as their location, age and interests. It's also a great way to build brand awareness for your agency. Instagram and TikTok are also great places to gather leads for your insurance agency's sales pipeline. Hiring a social media marketing partner can help you on these fronts if you do not already have the experience.

6 – Write Knockout Sales Copy For Your Land Page

If you've hoping for more insurance company sales conversions from your site, then spend your time and money creating the most compelling sales copy for your landing page. This is especially important if you run SEO campaigns. Leading visitors from your ad to a landing page with weak sauce will not give you any potential customers.

7 – Run PPC Campaigns on Google

Showing Pay-Per-Click (PPC) ads on Google is another great way to increase your insurance agency's sales. While this is far from a free insurance marketing strategy, investing in the right keyword ads can limit your cost-per-clicks (CPCs) while getting more visitors to your site. See idea 6 for what to do once you've got them there.

8 – Ace Your Local SEO

Last but certainly not least, it has never been more important to optimize your online profile in local listings. Those who surf the web for information on their insurance needs want to know how reputable and reliable your agency is and they will look you up on Google and other local listings before choosing an agent. Investing in a Local SEO Agency Partner Can Help Improve Your Online Visibility and Increase Insurance Agency Sales Conversions.

InsuredMine – The Ultimate Insurance Marketing Strategy

Invest in your insurance CRM. And when it comes to choosing the right insurance CRM for your agency, there is a clear and obvious choice. That choice would be InsuredMind. With a robust range of automated features as well as the visibility you can get into your agency, your team and your customers – it's easy to see why InsuredMine has been ranked as the # 1 insurance CRM on the market. Try InsuredMine for free today.


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