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Innovation of the month: Improving road safety data for safe driving




We are happy to share this month’s innovation, an opportunity for innovators to get recognition for their projects early in the award program. By receiving the award Submission of the Month, the innovator automatically becomes a nominee. This month’s innovation from Efma-Accenture for January is The ANWB (Royal Dutch Touring Club) Safe Driving Data Project (ASDD), an initiative that motivates customers to drive better while improving road safety.

Insurance companies are increasingly playing a role in improving societies in general. The act of evaluating and preparing for risks not only benefits the customer but can initiate behavioral changes that can change societies for the better. As an insurance company for ANWB, Unigarant is passionate about improving road safety in the Netherlands in every possible way. The ASDD project provided the opportunity to achieve this with impact.

ANWB Safe Driving Insurance was launched in 201

6. This online driving insurance initiative rewards customers for driving safely by calculating a driving result. The driving points in turn lead to a discount on their premium.

To calculate the driving points, speed, cornering speed, acceleration and braking are measured. Only this measurement action resulted in a significant change. By sticking to their driving results, more than 75,000 people have become safe drivers over the past five years. Together, they drove more than a trillion kilometers, resulting in the collection of valuable data and insights on road safety in the Netherlands.

Marin Roos, Chief Innovation Officer at Unigarant, says: “Younger drivers have shown the greatest improvement because they are most open to feedback. People are amazed at how far we go to help them get better. We recently started a pilot there. we actively call people to coach them in their driving as an additional service in addition to the feedback in the app. The first results are very promising. “

At the macro level, the data can be used by road managers to gain insights into dangerous roads, intersections or other traffic situations.

Roos adds, “The great thing about this initiative is the fact that data is a by-product of ANWB Drive Safe insurance and not the primary business case. This enables us to provide anonymous, customer-approved data at a reasonable cost to road / traffic managers. , which contributes to a safer environment on the roads. “

For example, in 2020, the insurer conducted a pilot experiment with the city of Rotterdam. Their traffic department used ASDD data to enrich its traffic model to make specific analysis of city roads. The pilot was a success. The city not only found a number of dangerous places, they had a clear idea of ​​what was causing the problems and how safety could be improved. This resulted in a number of improved traffic situations.

The success of the pilot project encouraged ANWB to make the data available to all road managers in the country, and cooperation with Rotterdam continues. As a product of this success, more and more governments are reporting that they would like to use ANWB data, and currently more than one hundred road management organizations have access to ASDD.

For insurers who want to take a similar initiative, Marin advises: “Firstly, you must be clear about your motives. We were transparent with our customers about our intended use of the information collected from the beginning. Secondly, the initiative proves ANWB Drive Safe Insurance “It is possible to develop a commercial proposal that has a general benefit. All that is required is that you look at your product from a variety of perspectives during development.”

This is an inspiring example of what can happen when public, commercial and influential parties work together for the good of society. Congratulations to Unigarant for their groundbreaking innovation. Submit to the awards.

Learn more about how to refine your contribution with Efma-Accenture Innovation in Insurance ultimate submission.


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Disclaimer: This content is provided for general information purposes only and is not intended to be used in consultation with our professional advisors.


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