Having a corporate blog is no longer a secret weapon. According to Zoominfo regarding general user behavior, "33% of B2B companies use blogs." Content is still king, and a blog that publishes valuable and strategic content at the right time can support long-term growth. In addition, it is one of our recommended tips for small business owners to have a content strategy that can directly help drive traffic to your site. Below we review the four main benefits of having a business blog.
4 Benefits of Starting Your Own Business Blog
1. Establish thought leadership
Ideally, you want your company to be seen as an expert in each industry. Addressing all sorts of industry issues and specific keys will create your credibility with your audience. It will also create credibility in the literal sense. One (of many) ranking factors from both Google and Bing are backlinks. The more backlinks and backlinks of higher quality (think links from reputable sites that point back to yours), the more credible your site will appear and the higher you can rank. These backlinks can also be seen as free advertising, leading to referral traffic from other sites to yours.
2. Capture Informational Website Traffic
Your industry may have different channels and associated content opportunities. Throwing out this content in the form of blog posts helps capture the top of the funnel traffic ̵
3. Increase Leads, Sales & Engagement
According to Zoominfo, "47% of buyers saw 3-5 content before entering a salesperson." Post content where your audience hangs out. Embed opt-in freebies in your blog content. Opt-in freebies, or "lead generation" pieces, are downloadable content security that you can give your audience in exchange for sending their email – push them further down the funnel
4. Diversify Content
By offering a blog, you offer users an additional chance to get to know your business without being completely self-promotional. For example, if a person is not ready to commit to a purchase, they may be interested in learning more about your resources, thought leadership content, and your community involvement through your blog. You have now further developed a deeper sales funnel.
When done right, blog posts can generate significant traffic over the months and will continue to drive even more traffic to your site years after the post is published. The time and effort you invest in a business blog in advance can result in thousands of visitors to your site and new sales in the future. A blog is an easy way to build trust in your audience, increase traffic to your site and is part of a long-term strategy to increase business growth.
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