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How to retain your customers during the current crisis



2 Customer Care Tips That Can Help You Get Through The Pandemic

Our reality right now is like a moving target. Circumstances are constantly changing and everyone is doing their best to adapt.

One of the challenges facing small businesses in the current scenario is to maximize customer retention . How can or can you keep your customers engaged at a distance? It may seem like a complicated task, but here are some tips that can help you retain your customers during this crisis.

  Teams in brainstorming sessions

Proper planning and a solid structure will maintain the trust and loyalty of your customers.

Make proactive communication a standard

When so many things happen, every day brings different news. Everyone goes through something. Customers may be empathetic with companies in the middle of this situation, but the secret is to keep an open communication channel.

Do you know the song that goes "every breath you take, every move you make, I will look at you"? Imagine that your customers dedicate that song to you. Business is in place, so do not be afraid to "overcommunicate." Even if you think so, you will probably communicate enough. Let your customers know if your opening hours change, if you move to another location, if their contact point has changed. They will always appreciate that they are famous.

Embracing digital communication channels

Taking advantage of video or streaming is a great way to keep your customers engaged. You can either ask direct questions and answers on social media – such as Facebook or Instagram Live – to address frequently asked questions, give tips or talk about your products or services. You can also record a video and upload it to your YouTube or Vimeo channel and share that link via social media or email, so your customers can stay up to date with your business.

At Affordable American Insurance we strive to be a reliable partner for all our members, offering valuable tips and resources to help them successfully navigate through all possible situations.


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