Small Business Saturday is celebrated every year on the Saturday after Thanksgiving. In 2021, this holiday falls on 27 November. This is the day set aside to support small businesses in the United States. It was started by American Express in 2010 to give small businesses more holiday shopping.
In 2016, 112 million consumers across the country participated in this event by shopping and dining with small businesses, according to businesswire.com . This upcoming holiday is a great opportunity to market your brand, and here are some ideas on how to do it.
Offer Special Offers
Many consumers like to shop on Small Business Saturday to have fun, save money and get ahead on their Christmas gift purchases. Special offers can help your business stand out from the crowd. For example, you can offer:
- A free gift with a purchase
- Combined services and / or products suitable for gifts
- Sale prices on specific products or services
- Buy one, get one for free or buy one, get one more discount specials
Use your email list to tell others in advance what your business is planning for Small Business Saturday. This is a fantastic cost-effective way to market your special offers and help bring customers into your business. Fortunately, American Express provides e-mail marketing templates specific to Small Business Saturday, in addition to other resources, depending on your industry.
Use Social Media
Posts on your social media profiles to promote Small Business Saturday and other special offers. You may want to upgrade your profiles with new cover images at this time. American Express makes resources available for profile updates. Alternatively, you can use Canva to create graphics that will promote your brand.
Cross-promotion means marketing different brand products with a similar target group but not in competition with each other. It can help increase sales and create brand awareness. It provides a way for non-competing companies to collaborate for mutual benefit. With cross-promotion, it is important to choose the right partner and choose the best channels for marketing.
Use Business Directories
Create a Google My Business account or update your company profile to capture consumer attention and connect with your customers. You can also use the small business directory provided by American Express to attract customers to Small Business Saturday shopping. Properly optimized business directories can significantly increase foot traffic and website traffic.
Use Local Media
Publish an article for Small Business Saturday in a local newspaper or online publication. For example, it could be an article about your company's history or a piece about the importance of Small Business Saturday and the role of small businesses in the economy. Finish your article by marketing your special offers for the holidays.
If you own a small business, you no doubt know the importance of having the right business insurance to protect you from various risks. Our agent can help ensure that your small business has the insurance coverage it needs.