By Melissa Gold, Insureon Contributor
It is estimated that the consulting market is between $ 130 billion and $ 150 billion a year, which means there is a great demand for services from a professional marketing consultant. The market is still crowded, and you have to be strategic to find your first customers.
Think of these tactics to grow your marketing consulting company:
Who is your ideal client?
A role as a marketing consultant is to develop brand strategy and acquire customers. However, your first client is yourself. Although it seems logical to take a client who is willing to use your services to get your business started, it can thus damage your business in the long run.
Instead, you look at where you want to be and who your ideal customer will be once your business is established. If you specialize in a particular industry, it's time to prepare. Don't take any client just to have more jobs. Showing results from a client office client does not necessarily show to a potential medical customer that you can effectively market in the care.
Be selective and consider your own marketing strategy, the type of customers you want to attract and where to find them.
Networking is an important first step
Networking is important for finding early customers as a marketing consultant. Once you have determined your target industry, look for valuable networking events and reach out to professional and personal contacts who can use your services.
Ask your friends. Your friends and former employees are a good source of information for potential customers, especially if you know people in the industry you are targeting.
Participate in alumni and social events. At your college or college website, alumni are probably listed. Connect with other alumni to create professional relationships and potential customers. If you are active in another type of organization, also participate in these events. You are more likely to get a job or referral from someone if you share a common ground and a personal connection. If you are in a smaller city, organizations such as the Chamber of Commerce can hold network events.
Online network. Websites such as LinkedIn, Meetup and Eventbrite are a good starting point for finding an event based on your location and industry. Joining Facebook groups and following industry professionals on Twitter can also be a great way to connect with other professionals and expand your marketing consultant.
Creating a Website and Portfolio
Your website speaks volumes about who you are. It is an opportunity to showcase your skills, knowledge and expertise. Create your own marketing content with industry trends, research and recommendations to showcase your professional experience. It's time-consuming, but it's also the most tangible thing you can give to a potential client if you don't have any previous projects to share.
Your website should contain information about the marketing consulting services you provide, your background and experience and contact information. Eventually, you will be able to add a portfolio that shows your success.
Use Your First Client to Get More Customers
References and word-of-mouth are the best advertising a marketing consultant can have. Once you have completed your first contract, see if the customer is willing to write a review for your site or be a reference. Keep in touch after the project has finished. Whether it is an annual holiday card or the single email to check in is up to you, but leave the client ready to recommend you to someone else.
Protect Your Business With Insurance
Protecting yourself with small business insurance protects your business and shows potential customers that you are taking risk management seriously. For example, liability insurance for the internet can illustrate to your customers that you are prepared to answer and take action if your project becomes the target of a cyber attack.
Professional liability insurance can protect you and your customers from financial loss due to work errors or failed deadlines and general liability insurance provides significant protection for advertising damages, including copyright infringement, damages and slander.
Compare marketing consulting insurance listings with Insureon's free online application to find out more about which policies are best for your business. [1