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How Haven Life uses its nicknames for good

When most companies update their websites or online infrastructure, they give the new software version a bland name like Update 4.7, or call it something instantly recognizable and meaningless. (Think mountain ranges, jungle cats, etc.)

But not Haven Life. Starting this year, we treat our publishing names as an opportunity to embrace two important brand values: Making life less difficult and embodying our word that we are important to each other. How do we do that? We asked Xavi Roig, program manager at Haven Life, to explain how naming editions went from just being a marker for change to becoming a vehicle for it.

In this article:

Our Muse: Ideal [1
9659005] "On the day, around 2016 or 2017, we had releases named after food or drink," he says. "Some examples were Manhattan, Agua de Valencia, Hot Toddy, Tequila Sunrise … in retrospect, it seems that we leaned more towards drinks than food." You're about to find out why.

"If the release was named after a drink", he continues, "someone would bring the ingredients for it and we would have a celebration where we would make the drink right after we had to log out of all teams to release the code to "When the organization grew, this became challenging:" You can do that when there are 30 or 40 people, but not when there are hundreds, "says Roig. A new approach was needed." So I thought we could choose names that were a little more meaningful, "he says.

The result was that each Haven Life issue from January 2021" got its name from the non-profit organizations we love and work with, "says Roig. For each issue, someone else chooses the non-profit to name it after and then post in the team-wide Slack channel, "explains why they love the non-profit organization, the type of work they do and including a link to their website.

In 2021, each website version is named after a non-profit organization we love – giving employees the chance to learn more about it and even contribute directly.

The process means that many more people find out about the organization's work, spread the word and sometimes contribute directly. Roig's non-profit choice was the Sheldrick Wildlife Trust, an organization in Kenya that rescues elephants (often orphans, often injured), cares for them and helps them return to the wild. "After I wrote about it, several people contacted me to tell me that they had adopted elephants," he says. Other organizations have had such diverse missions as preserving historic houses, supporting cancer research and freeing the wrongdoers through DNA testing.

So far, (very) good

Haven Life has released updates every two weeks, which means that 26 non-profit organizations will be highlighted each year. “The idea behind it was that Haven Live's mission is to make life less difficult – we are an insurance agency, we should be there when people need us most – so after that I thought this initiative would help support other organizations that try to make people life less difficult, says Roig.

Life insurance is about taking care of the people you love after you die. But at Haven Life, we realize that you can take care of others — and it can be even more rewarding — before you reach that point, too.

Our Editorial Policy

Haven Life is a customer-centric, life-backed, 100% owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe that navigation decisions about life insurance, your personal finances and overall well-being can be refreshingly easy.

Our editorial policy

Haven Life is a customer-centric life insurance company backed and 100% owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe that navigation decisions about life insurance, your personal finances and overall well-being can be refreshingly easy.

Our content is created for educational purposes only. Haven Life does not support the companies, products, services or strategies discussed here, but we hope they can make your life a little less difficult if they suit your situation.

Haven Life is not authorized to provide tax, legal or investment advice. This material is not intended to provide and should not be relied upon for tax, legal or investment advice. Individuals are encouraged to consult their own taxes or attorneys.

Our information

Haven Term is a life insurance policy (DTC and ICC17DTC in some states, including NC) issued by the Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and is offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a simplified life insurance policy (ICC19PCM-SI 0819 in certain states, including NC) issued by C.M. Life Insurance Companies, Enfield, CT 06082. Numbers and functions for insurance forms and riders may vary by state and may not be available in all states. Our agency's license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by A.M. Best company as A ++ (Superior; Top category of 15). The rating is from Aril 1, 2020 and may change. MassMutual has received various ratings from other rating agencies.

Haven Life Plus (Plus) is the marketing name of the Plus Rider, which is part of the Haven Term policy and offers access to additional services and benefits free of charge or at a discount. The rider is not available in all states and is subject to change at any time. Neither Haven Life nor MassMutual are responsible for the provision of the benefits and services made available under Plus Rider, which are provided by third party providers (partners). For more information about Haven Life Plus, visit: https://havenlife.com/plus.html

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