A theme park in Utah accuses Taylor Swift of violating her trademark rights over the name of her latest album – "Evermore" – and claims that a rise and subsequent loss of web traffic to Evermore Park's website is likely the result of trademark confusion over the pop star and parks.
Evermore Park LLC, which describes itself as the operator of an "immersive experience park where artists portraying fantasy characters are the main attraction", sues Swift, her management company and other business partners, over the album. . One question is that the album uses the word "escapism" and contains references to "dreamscapes and tragedies of epic sages and love lost and found" in its literature, according to a recent blog post by the law firm Frankfurt Kurnit Klein & Selz PC, which received access to the complaint on February 2nd.
The features also claim that Mrs Swift's use of explicit texts and marketing of goods in vulgar terms that are "inconsistent" with the theme park's marketing efforts are detrimental to the park's own brand.
Meanwhile, "Swift's council has apparently suggested to Evermore Park that this confusion can only help it", noting the park's current financial difficulties, according to the blog post. Still, according to media reports, Evermore Park also claimed a "dramatic deviation from typical levels" of traffic to its site during the week following the album's release. The complaint also states that searches on Google and elsewhere for "Evermore" are now more likely to lead viewers to Swift's album than the theme park. Catalog