(Reuters) – Social media giant Facebook, now known as Meta Platforms, is facing a £ 2.3 billion (plus $ 3.2 billion) class action lawsuit in the UK over allegations that it abused its market dominance by exploiting personal data of 44 million.
Liza Lovdahl Gormsen, a senior adviser to the UK Financial Conduct Authority monitoring dog, said she raised the matter on behalf of people in the UK who had used Facebook between 2015 and 2019.
The lawsuit, which will be tried by London The Competition Appeal Tribunal claims that Facebook made billions of pounds by imposing unfair terms and conditions that required consumers to provide valuable personal information in order to access the network.
Quinn Emanuel Urquhart & Sullivan, the law firm representing Lovdahl Gormsen, told Facebook of the allegation.
Facebook said that people used its services because it provided value to them and "they have meaningful control over what information they share on Meta's platform. and who's it. "
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“Still, there was a dark side to Facebook; it abused its market dominance to impose unfair terms on ordinary Britons, giving it the power to exploit their personal data. ”
Ms. Lovdahl Gormsen claims that Facebook collected data within its platform and through mechanisms such as the Facebook pixel, which makes it possible to build an "all-seeing picture" of Internet use and generate valuable, deep data profiles for users.
An American judge declined on Tuesday. to reject the Federal Trade Commission's antitrust lawsuit against Facebook, one of the biggest challenges facing the U.S. government against a technology company in decades as Washington seeks to address Big Tech's vast market power.