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Facebook, Google CEOs Aware of Formal Advertising Market Business: Archiving



(Reuters) – Managers of Alphabet Inc.'s Google and Facebook were aware of an agreement to divide part of the online advertising market, following an amended antitrust complaint filed by Texas and 15 other states against Google. [19659002] The deal with Facebook, which Google called "Jedi Blue", was "signed by" Google CEO Sundar Pichai while Facebook CEO Mark Zuckerberg was in an email thread discussing it, they said in their third amended complaint.

Google said that

"We intend to file a motion to dismiss next week," a Google spokesman said.

Facebook , which has since become Meta Platforms Inc., said in a statement that the deal was not exclusive to Google, and that other agreements have increased competition for ad placements. It said it was better for advertisers "while providing fair compensation for publishers."

Facebook has not been named as a defendant in the lawsuit.

"Google quickly realized that this innovation significantly threatened the ability of the stock market to demand a very large ̵

1; 19 to 22 percent – cut in all advertising transactions. . "

Its efforts to kill header bidding included reaching an agreement with Facebook, which had supported header bidding, the report said.

"In the end, Google and Facebook concluded a top-level agreement. " said the complaint. "Following the agreement, Facebook narrowed its commitment to header bidding in exchange for giving Google information, speed and other benefits."

As part of the agreement, the two online platforms agreed on how often Facebook would win publishers' auctions, the submission said. 19659003] Google also had other tactics, such as using at least three programs to manipulate ad auctions to force advertisers and publishers to use Google's tools, the report said. by other states, was filed in 2020, claiming that Google used coercive tactics and violated antitrust laws in its efforts to strengthen its already dominant advertising business.

The document filed on Friday is a less edited version of a second amended complaint, originally filed into October 2021.

The trial was one of several that arose from investigations by the federal government and groups of states about online platforms.


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