Business and Holidays

Does Holiday Affect Your Business?

The weekend is a busy time of year for many. For business owners, the holidays can be busy or slow depending on your industry. The most important thing a business owner can do is plan how the holidays will affect their business.

If your business is slower during the holidays

  • Review your social media, plan content for months. Be sure to update the following requests and look for ways to increase followers.
  • Scan your site for any updates and make sure the content is still relevant.
  • Write new blog posts, brainstorm ideas and schedule them to post later.
  • Plan next year's business plan for performance and goals. Make sure your insurance needs match your business plan.

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If your business is busier during the holidays

  • Consider increasing staff with temporary staff during the hectic months.
  • Try to shift your focus from creating new business to nurturing the business you have. Maybe offer exclusive discounts to repeat customers.
  • Do you have satisfied customers? Now is a good time to ask them for testimony.
  • Send a personal thank you note email.

Tips for all companies

  • Get organized by making a checklist. It is easy to forget things during the holidays.
  • Make sure you book your vacations so that they are clear to your customers. Remember to include social networks, newsletters, emails and your website.
  • Do not let your marketing get in the way. It's ok to reduce content, but it's important to be consistent and relevant.
  • Remember what the holiday is all about. Take a moment to reflect.
  • When the busy or slow holiday period is behind us, it is important to remember to adjust any changes that were made.

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Manage stress and anxiety for you and your employees

For many, the party time turns out to be anything but happy. This year, the holiday has another source of stress with the ongoing COVID-19 pandemic. With travel and collection size restrictions that prevent families from their normal traditional holiday celebrations, it can be disappointing.

  • Try to maintain a positive and optimistic work environment
  • Give employees a holiday gift from the company
  • Offer bonuses and incentives for a job well done
  • Be aware of work-life balance. When employees are at home do not bother them with work-related problems
  • It is OK to acknowledge that you are overwhelmed as an entrepreneur. Ask for help from other team members or leaders.
  • Make sure you communicate performance expectations for the holidays so that you and your employees know what to expect.

End the holiday and the year with a positive note

We all need a subtle reminder that the holiday should bring joy and rejoicing, rather than stress. With that, remember to communicate that feeling to your teams.

We want to take this time to wish everyone a healthy, prosperous and joyful holiday season!

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