By Hannah Fillmore-Patrick, Insureon Contributor
Expanding your marketing consulting company with customers outside your area can lead to lucrative new opportunities. In digital age it is much easier to work beyond your postal code, but it poses unique challenges. These tips can help you grow your consulting business by connecting to remote customers.
Create a niche
Customers need a reason to choose the marketing talents they can find locally. Tell potential customers what you do better than anyone else by focusing on your unique skills. Companies are more likely to hire external consultants if they are specialists in a particular market area, such as branding, customer relationship management or digital content.
Make your specialty clear in your company's branding, tone management and communication with potential clients. Use very specific keywords on your site so that people seeking niche experts can find you in an online search. The best way to leverage your online presence as a growing marketing consulting company is as a specialist.
Getting to Know the Technique
There is nothing worse than starting a remote control or an online meeting with an excuse that you can find out how to use the technology for a conference call. When you work with customers in other cities, you often spend more time with them online than in person. In order to communicate effectively, you need to know how to use popular online platforms for remote work.
As a freelance marketing consultant, you work with different customers who use different video conferencing, online chat and task management platforms. Each customer is likely to ask you to communicate with them on the platform they understand most. Be ready to meet customers where they are by showing competence in a wide range of business tools.
Make personal connections
Do not pull back on your laptop when you start working with customers in other postal codes. It is even more important to make personal connections when working remotely. Eight out of ten business executives prefer personal meetings (PDF) as they help them build more meaningful relationships, according to Forbes.
Business event and conference networks can also help you create long-term relationships and increase your business beyond your local community. There is virtually no better way to grow your business (and your freelance marketing consulting prizes) than by giving an expert opinion on a professional event. You will not only reach potential customers in the audience, but you can also reuse video content and images from the event to reach potential customers on your own media.
Think like an entrepreneur
You are a marketing consultant, but you are also an entrepreneur focused on growing a business. When you scale your business to fit an increasing number of customers, it is important to take calculated risks that help support your consultant's long-term health. For example, you can bid on a high-profile freelance digital marketing project or hire an employee to share your growing workload. These risks can help you take your business to the next level with new customers.
Limit your debts
A growing marketing consulting company comes with new opportunities, but also new risks. If you do not take steps to protect yourself from liability, you may end up in a costly process.
As a freelance marketing consultant, you may be affected by disputes that feel that you have not delivered the results promised ̵
Business insurance for freelance marketing consultants can protect you from legal risks. Typical policies include general liability insurance for damages or damage to knowledge properties and liability insurance, which covers attorney fees and judgments if someone matches you for a work error. Commercial property insurance and internet insurance can also protect the company's physical and digital assets.
Learn more about key policies that can protect your business and start a free online application with Insureon today to compare quotes from leading US airlines.