Customers are everything when it comes to business. Making sure they are happy and hearing what they have to say is crucial if you want to be truly successful from gathering feedback to providing service updates and responding to inquiries, there are many ways to reach your customers.
But more options may not always be better. Smartphones have ushered in an era of shorter attention spans and information overload, so how do you get your business to stand out in the crowd? The average opening speed for an insurance marketing email is just under 22%, and with smarter inboxes that filter out automatic messages, email may not be the best way to reach our intended audience.
An increasingly popular and successful way to convey your message is by sending SMS clients. According to statistics published by Leftronic, 50% of people worldwide use email, but almost 70% own a mobile device. Sending a business text is, literally, the best way to get information into your customers̵7; hands. Up to 90% of text messages are read compared to 20% of open emails.
In this article, we will tell you all about how to use business text and the best practices for SMS clients.
What is SMS communication?
SMS stands for short messaging service. In sms’s childhood, this is how texts were delivered. In this format, messages are limited to 160 characters and do not contain multimedia such as photos or videos. Text messaging has evolved over the last decade, and in most cases there are no restrictions on the size and content of messages. You may still hear mobile operators refer to SMS; however, the term is synonymous with sms as we know it today.
Why use Business Text?
SMS clients are a quick and easy way to send information about your business. You can share many types of updates with your customers, including special offers on products or services, meeting reminders and delivery status. You can even open a two-way dialogue with customers, as many corporate text platforms allow the customer to respond to your text. SMS clients are a great way to improve your customer service and improve customer satisfaction.
How does masssms work for companies?
One of the advantages of SMS clients is the efficiency of communication that can be automated through a CRM platform. There are many types of platforms that are easy to use and that in some cases offer free trial periods. CRM tools allow you to upload a database of customer contact numbers, which you can use to send out your corporate text messages on a large scale. Most CRMs even filter out all phone numbers that are not connected to a mobile phone or that cannot receive text messages.
With a CRM tool you can create template for text messages to save in your system. When you want to send a company text, the tool will automatically fill in customer names and other personal information such as meeting times or order updates. You can then schedule the exact time and date when you want the company text to be sent out.
The automation features of CRM for text messaging clients can improve the efficiency of your communication. Your agents and customer managers can schedule corporate text messages in bulk and in advance, which allows them to focus on sales and growth activities. You can even program your CRM SMS features to automatically respond if a customer responds to one of your messages. If a personal answer is necessary, it can be done directly within the CRM platform.
What are you texting?
When it comes to text messaging clients, it’s not just “everything works”. It is important that you keep your company’s text message as professional as an email, phone call or face to face. Try to limit your texts to information that is relevant and useful to the customer and avoid overpaying, or spamming, the client with unnecessary messages.
You should only use text messaging to contact customers who have chosen this form of communication. This means that they must voluntarily give their number and agree to receive business text messages from you. Do not use SMS for cold sales contact.
When creating the content of your text messages, keep a few things in mind.
- It should be very clear who the message comes from
- It should be written in a professional way without abbreviations or spelling errors
- If you have a call to action, make sure it is clear
- Include information on how to contact your customer support
- Include how to deselect future messages.
Get value with InsuredMine
InsuredMine is a state-of-the-art CRM platform designed to help insurance agents handle all sales and marketing aspects of an agency, not just customer communications. InsuredMine is an all-in-one platform that helps you manage customer relationships throughout the customer journey. You can use the platform to capture leads from your website and social media, and it helps streamline the process of tracking those leads by allowing you to automate follow-up emails or set up reminders for phone calls or follow-up appointments.
InsuredMine has all the opportunities and integrations you need to create a valuable business text messaging system, but the added value lies in the total solutions that can totally change your agency business and generate new revenue. With over 47% of agency owners, a The CRM tool has had a positive impact on their retention rates and growth, it is likely that your investment in the InsuredMine platform will pay for itself.
As an added benefit, InsuredMine is a secure and secure cloud-based application, which means your agents and staff can work anywhere with an Internet connection. You can always find out how well InsuredMine works for you with real-time analysis reports that are easily accessible directly in your customer value. There are many CRM and tools for SMS clients on the market, but none can be compared to the value and performance of InsuredMine.
Try Insured Mine for your business text needs
Are you ready to improve your customer communication with business SMS with InsuredMine? Our all-in-one insurance software platform is all you need to expand your agency and engage with clients. Try InsuredMine for free today.