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California enacts privacy laws on content directed at children



Governor Gavin Newsom has signed the California Age-Appropriate Design Code Act, which sets specific requirements for online services or products aimed at children.

The measure is an extension of the California Privacy Rights Act of 2020.

“Online services, products or features that are likely to be accessed by children should offer strong privacy protections by design and by default, including by disabling features that profile children with their past behavior, browsing history or assumptions about their similarity to other children, offering harmful material ,” reads the bill, which was signed into law Thursday and takes effect July 1, 2024.

The law requires companies to use “clear language”

; when providing privacy information that is appropriate for the age of the children who are likely to use it, according to the law. It defines children as consumers who are under 18 years of age.

Violators of the law are liable for a civil penalty of up to $2,500 per affected child and up to $7,500 for each willful violation.


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