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Business: How to help employees through tough times



  Business: How to help employees through tough times If you are a small business owner, chances are the pandemic has been particularly tough for you and your family. You may have had to change your business model, lay off employees or worse, close the store indefinitely. But what about your employees? If you are a small business owner who wants to support your staff through the pandemic, here is what you need to know.

How the pandemic has affected small businesses …

According to a new financial impact report from Yelp, more than 1

50,000 companies have closed during the pandemic, and more than half of these companies never plan to reopen. So if your business is still running or will be again at some point, count yourself among the lucky ones. Even companies that are doing well during this time still have to squeeze in and adapt to COVID restrictions and changing customer requirements. Conclusion: no company or industry has come unscathed.

What employees go through …

If you have employees, whether they are part-time, full-time or somewhere in between, it is likely that they are grateful to have a job. But that does not mean that everything is smooth; in fact, they may be fighting more than you think. Many workers report higher levels of depression, anxiety and burnout and feel less able to meet their mental, emotional and material needs.

How employers can help …

The first step to being a more supportive employer is quite simple: ask your employees how they are feeling. Just asking the question will make your staff feel valued and remove some of the pressure. The next step, of course, is to do what you can to help. Maybe there are ways your business can offer everywhere, like offering consulting services or building more flexibility in employee schedules. If you or your company do not have much extra resources to save right now, it is also OK. Simple gestures like reaching out to check in and letting people know you care or sending an email with encouragement and support can be especially meaningful.

What to do when you have to make tough decisions …

As a business owner, it can be difficult to have to fire people or let them know that you can not afford to pay them. Having compassion for yourself is crucial when you have to make these difficult decisions. Decisions you obviously would avoid making if you could. If you need to release someone, it is important to be kind but clear. Do what you can to give a recommendation or help someone find a new position elsewhere. And if that's the truth, let your employees know that the door will be open if your business is one day restored to better health.

For business insurance questions, call or contact Keller-Brown Insurance Services today.


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