Black former franchisees from McDonald & # 39 ;s USA LLC have filed a racial discrimination case against the fast food operator, charging they were directed by the company to open poorly functioning restaurants in high crime areas with low volume cash sales and high operating costs
Chicago -based McDonald & # 39 ;s has denied the allegations.
The plaintiffs "bought into McDonald's public commitment to the black community" only to be "misled and denied equal opportunity for economic success by McDonald's systematic and covert racial discrimination," according to the lawsuit, Christine Crawford et al. v. McDonald & # 39 ;s USA, LLC, w filed in the U.S. District Court in Chicago on Monday.
The lawsuit alleges the company excluded the plaintiff from buying restaurants on the open market because of their race and gave them misleading financial information to persuade them to buy McDonald's least desirable franchises, including fees.
According to the statistical information included in the complaint, the plaintiffs' average sales were $ 2 million compared to McDonald's national average of $ 2.7 million between 201
The suit states that the historical height of approx. 400 Black McDonald & # 39 ;s franchisees in 1998 have decreased to less than 200 today, while the total number of McDonald & # 39 ;s franchisees has more than doubled during the same period.
McDonald & # 39; s said in a statement, "These allegations fly in the face of everything we stand for as an organization and as a partner to communities and small businesses
" Not only do we categorically deny the allegations that these franchisees could not succeed because of some form of discrimination from McDonald & # 39 ;s, we are confident that the facts will show how committed we are to diversity and equal opportunities for the McDonalds system, including our franchisees, suppliers and employees. ”