BB&T Insurance Holdings Inc., a subsidiary of Truist Bank, said on Monday that it is now doing business as Truist Insurance Holdings Inc.
The new moniker reflects the 2019 merger of parent company BB&T Corp and SunTrust Banks Inc. to form Truist Financial Corp.
Truist Insurance Holdings, headquartered at the Truist Center in Charlotte, North Carolina, employs more than 7,500 employees in more than 250 locations nationwide.
The brand transition includes a new website, logo and updated design and brand elements.
The company recently redistributed McGriff Insurance Services Inc. and McGriff, Seibels & Williams Inc., the retail insurance subsidiaries to BB&T Insurance Holdings, to McGriff only.
In addition to Truist Insurance Holdings redistribution, BB&T Life Insurance Services is reclassified as Truist Life Insurance Services, a division of Crump Life Insurance Services Inc.
Truist Insurance Holdings ranked fifth ie last Business Insurance ranking of the 1