"Marketing Automation Can Help Your Business Succeed."
So why use marketing automation? What are the benefits of marketing automation for your insurance company?
According to Nucleus Research, marketing automation improved the company's productivity by 20%. According to the analysis, Marketing Automation is a key factor in running a successful business. Not only productivity, but it also helps in faster lead conversions. Automation has shortened the sales cycle and also contributed to increased revenue.
The Annuitas group recently conducted research on marketing automation. According to the report, companies that used Marketing Automation to nurture future prospects experienced a growth of 451% in qualified leads. Among the nurtured leads, there is a growth of 47% in lead conversion.
Now, here's the point! Data never lies! So the fact that Sales Automation helps insurance companies to realize increased marketing ROI and growth has been proven time and time again.
Let's see in more detail how Marketing Automation helps increase your business to 2x.
Marketing Automation Helps to Generate Better Quality Leads
Lead generation is a crucial step in the growth of every business. And if we talk about the insurance industry, management is the core of business. If cared for well, it will bear fruit for life! Using Marketing Automation helps your team save more time. They can focus more on developing sales strategy. And can concentrate more on nurturing leads that are promising. Insurance Sales theory: More prospects = more customers. So, rather than investing time in daily data and reports, it's worth focusing more on converting a lead into a client. Marketing Automation helps you track the prospect's interest. You can also look at their position in your sales life cycle.
Based on the status of the prospectus, you can customize the follow-ups. Running information from the contact points helps you rank your leads. This in turn can also help you run broader automated marketing campaigns.
The role of automation in nurturing leads
Nurturing leads is quite tricky and time consuming as well. Guiding a prospect all the time is only worth it when it is converted to a client. But not all your leads will be converted to customers. According to Gleanster Research, 50% of qualified leads do not convert because they are not ready to buy right away.
But you can not afford to keep a constant tab on these leads. Now here is the role of automated communication. Let the computer do the work! Sit back and relax!
Now, if we talk about automated communication, there is a wide range that includes:
- Trigger-based marketing emails and text messages.
- Drop e-mail campaigns to build and retain interest.  Personalized e-mail templates to give that special touch!
- Use automated communication to customize the customer journey
Personal communication is the key to nurturing leads. An automated communication simplifies the process of delivering the content to the buyer. Through a drip campaign, whether it is e-mail or text, you can reach the right buyer at the right time. Marketing Automation helps capture data and analyze customer needs. An automated CRM helps engage your prospects or customers with the right message at the right time. You can print the future sales plan based on the automatic campaign feed.
Lead Grading and Lead Grading are the most important tasks performed by a marketing automation tool. And a well-designed CRM drives data collected by a marketing automation system.
Automated CRM platform for managing "Big Data" for smarter decisions
Nowadays, everyone talks about "big data" nowadays, but very few companies have understood how to use it. Here is the role that an automated CRM software / platform comes into the picture. It allows you to embrace big data and helps you collect and use valuable information from this data. A well-designed CRM is a single platform for data collection and storage. You can also perform and measure your sales / advertising campaigns and closed reports. An automated sales platform helps manage the entire life cycle of your customers.
Automation provides sales and marketing on the same page
Many organizations fail to integrate sales and marketing on the same page. And it's not their fault, it's the old and outdated process that never allows them to do so. Automation has made it possible for both sales and marketing teams to work hand in hand to drive workflows. Effective cooperation between both teams can lead to increased sales volume.
Marketing Automation, has eliminated manual intervention for the lead care process. There has also been a constant improvement in lead quality. And this has resulted in increased sales revenue!
Improving Business Efficiency With InsuredMine Insurance Marketing Software .
Merge with an effective CRM platform for a 360-degree customer management experience
Are you ready to take this whole marketing automation to the next level? Connect it with a multifunctional and efficient CRM system. A well-integrated CRM platform with built-in insurance marketing automation features can work wonders! You can manage the entire buying cycle from one platform, using a single tool. This is where InsuredMine comes into the picture. We help you manage the entire sales life cycle. InsuredMine ensures a smooth flow of leads through the sales funnel. It identifies the interests of the leads and guides you to present the right product at the right time. We also make it possible for you to have tailored sales communication.
Are you an insurance agent aiming for sales growth? Try InsuredMine, the # 1 insurance sales automation. Sign up for a free trial of the versatile insurance sales software.