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Acrisure rebrands reinsurance, wholesale unit



Acrisure LLC rebranded Beach & Associates Ltd. on Tuesday, its reinsurance agency and wholesaler in London, such as Acrisure Re and Acrisure London Wholesale.

Caledonia, Michigan-based Acrisure acquired Bermuda-based Beach 2018 and marked its first acquisition outside of North America.

Many insurance agencies and brokerage firms that Acrisure has acquired since its inception in 2005 have retained their identity, while noting their affiliation with Acrisure. As for Beach, the broker wanted to make it clear that reinsurance is "a fundamental capability of Acrisure, hence the transition to Acrisure Re," said an Acrisure spokesman. , which emphasizes its technical capacity following the acquisition of artificial intelligence company Tulco LLC earlier this year. Business insurance latest ranking.


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