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AB InBev takes Constellation to court over Corona's trademark



(Reuters) – The Mexican arm of the beverage company Anheuser-Busch InBev accused the US company Constellation Brands in a lawsuit on Monday of violating an agreement on the use of Corona's brand by applying it to a product other than beer. [19659002] Constellation has used the name of its Corona Hard Seltzer, a sparkling water with alcohol and flavors, one of several seltzer drinks that have become very popular in the United States.

The case is the latest in an increasingly competitive and controversial case. American brewing market.

Grupo Modelo brought an action before the U.S. District Court in the Southern District of New York on Monday, according to a court case. AB InBev, which confirmed the submission, said that it had not been able to resolve the matter directly with Constellation.

When AB InBev took full control of Grupo Modelo in 201

3, it agreed with US antitrust regulators to sell Grupo Modelo's operations in the United States. to Constellation, including the Corona brand. AB InBev retained the rights to Corona and other Modelo brands in Mexico and elsewhere.

Modelo said that the license agreement for Corona only covered beer and did not include hard seltzer.

Constellation said it was "very surprised" by the development. and said Modelo's claims, including that its seltzer should not be classified as a beer, were without merit and were an attempt to hold back a strong competitor.

It stated that it "fully and completely" complied with the terms of the subcontract. licensing agreement and would vigorously defend their rights.

Constellation launched Corona Hard Seltzer in February 2020 and said in October that the brand had a 6% share of the US seltzer market, making it the fourth largest brand in the segment. [19659002] The top spots are held by Mark Anthony Brands White Claw, Boston Beer & # 39 ;s Truly and Anheuser-Buschs Bud Light Seltzer.

AB InBev's American arm Anheuser-Busch won on appeal in May in a long-running case against rival Molson. Coors over ads highlighting the use of corn syrup in Molson Coors drinks Coors Light and Miller Lite.

A US court also ruled this month that Anheuser-Busch would stop marketing the new Michelob Ultra Organic Seltzer as the first and only seltzer-certified. as organic by the U.S. Department of Agriculture following a challenge from an Oregon-based brewery. Catalog

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