By Linda Rosencrance, Insureon Contributor
That many organizations rely on their online presence means that those who design their websites are in high demand and it is likely that it is not will change in the near future.
One of the most sought after jobs in 2018 was web designer, according to USA Today. The average hourly freelance web design rate in the US is $ 27 per hour, but the price can go as high as $ 54 an hour, according to ZipRecruiter.
As an owner of a freelance web design business, you and your employees will help your customers design eye-catching, easy-to-use websites. To succeed and grow your web design, you need to be knowledgeable in a number of skills:
Your freelance web design will thrive if you have advanced visual design skills. Using visual design principles, you can improve the appearance of a website. The most common visual design tools are typography, grid systems, type hierarchy, color psychology, web fonts and color palettes.
HTML (HyperText Markup Language)
HTML is a basic markup language used to add content to a web page and give it structure. Using HTML, you can format text in headings, paragraphs and footers. It also allows you to add additional content, such as photos, videos, and graphics, to a website. If you do professional work on a website, it is important to have a good understanding of HTML, as it can help you read, edit and solve problems more easily. Depending on the work your web design company does, you may need more advanced HTML skills.
Cascading Style Sheets (CSS)
Cascading Style Sheets are used to format the layout of web pages. While HTML determines the structure of a website, CSS manages its visual appearance. It improves how a web page displays text and other content. You can use CSS to change fonts, adjust colors, add a compelling background, and create a uniform look across multiple pages on a website.
UX (user experience)
Understanding user-friendly UX user experience (user experience) methods helps you create your designs from the user's perspective. The user experience is determined by factors such as content, navigation, colors and calls to action. By increasing the usability and availability of a page, the user can easily find the information they are looking for ̵
Today, most users see, read and interact with web pages on tablets, smartphones and other mobile devices. Consequently, you should understand responsive web design, a way of designing that allows web pages to do correctly on different devices and screen sizes.
SEO (Search Engine Optimization)
As a web designer, you should understand the basics of SEO, which is the process of increasing the visibility of a web page or website to users of a search engine. Many factors affect how a site is ranked in a search engine, including its download speed, content on the site and whether it is mobile-friendly. When designing a website, you should pay attention to these factors to make it more attractive to search engines and easier for users to find.
Choosing the Right Insurance
Whether you're running a freelance web design business from a home office or you're running a business with web designers, you face risks as soon as you start working for customers, including debts related to your work, computer theft and copyright infringement.
The right insurance can help protect your business. Cyber liability insurance for web designers, for example, protects your business from the cost of theft or data loss, as well as security or privacy breaches. Technical failure and negligence insurance can help cover damages claims in your work, and liability insurance can protect you from claims by third parties, including copyright infringement.
Read more about insurance policies for freelance web design companies and compare quotes from the best US carriers with a free online application from Insureon.