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6 tips for entrepreneurs.



Thanksgiving weekend has become the biggest shopping weekend of the year. While big box stores inundate consumers with flashy promotions, deals and savings leading up to Black Friday and Cyber ​​Monday, Small Business Saturday is about something else entirely. Customers still love that day savings, but they also love the unique things that make your business what it is.

If you’re a small business, getting creative with your marketing can help it stand out and thrive this Small Business Saturday. Instead of following what the bigger brands are doing, use our Small Business Saturday marketing ideas to attract loyal customers and new customers this year.

  1. Create a plan. Marketing is an invaluable tool when promoting your business, but starting with a plan is critical. Decide what you want to accomplish, how much you’re willing to spend this year, and which stores will help you get there. Trying to get more foot traffic in store this Small Business Saturday? Your plan will look different than another business trying to increase online sales or build their social media presence. Take time to reflect on the weeks leading up to the day. Set goals and start your plan early.
  2. Build or update your website. Before Small Business Saturday, take a critical look at your website. Update your opening hours if they have changed. Re-read your “About” page and product information descriptions to ensure they are correct. Implementing search engine optimization on your website can also help get more attention. When customers search for a specific topic, your business will appear higher in the search results if it is related. An updated and optimized website gives you more credibility and can make customers more likely to buy.
  3. Optimize marketing emails. Email is a great tactic for Small Business Saturday and throughout the year. Add an area on your website where visitors can enter their email addresses to receive the latest updates from your business. This will help you continue to grow your list. Send regular updates before Small Business Saturday with information about what you will be offering and when you are open. Add product or service photos and keep emails short for best results.
  4. Utilize social media. Social media is a great place to get free promotion, and putting small amounts of money behind your posts can help you get even more reach. For a minimal price, you can reach exponentially more people with your Small Business Saturday deals or promotions. Whether you’re paying for social media campaigns or posting organically, also consider these tips: Know your audience, post Small Business Saturday deals early (and reminders as the day approaches), engage with your followers, consider giveaways, add quality images or videos to your posts and write in a friendly, approachable voice.
  5. Prepare your shop window. Do you have a physical storefront? Make sure it is safe and appealing to passing foot traffic. Brush away debris and trip hazards. Look at the paint, windows, awning, signage and surroundings to see if any of them need sprucing up. A safe, clean and welcoming business that invites customers is one of the most effective strategies you can have.
  6. Connect with the community. If your business is part of the center, contact your nearby businesses. Together you can join forces to market your business. Come up with a slogan, make fun signs and consider campaigns across the city. Working together to build Small Business Saturday into a bigger event will bring even more attention to your area. If your business is entirely online, talk to other small businesses about cross-marketing on your respective social pages. Being creative with others can be beneficial for everyone.

These Small Business Saturday marketing ideas can help you stand out and get more sales this year. Do you want even more insight and peace of mind? Learn how businesses of all types benefit from our small business insurance. Talk to a local, independent agent about coverage.

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