Winter is a tough season. It's no secret that the colder months present a new set of challenges for bars and restaurants. In an effort to continue serving good food, regardless of the weather, restaurants may want to seriously consider devoting resources to digital efforts. Here are 5 tips to keep your restaurant lively this winter:
1. Keep Customers Informed About Social Media
According to Pew Research, 72% of adults in the United States are active on at least one major social media platform. Consistent online presence can make a huge impact on the amount of business coming in through your doors, especially during the winter months. Make a point to get in touch with your customers regularly. Be sure to include any winter or holiday specials you offer.
Connecting to customers on social media goes both ways. If you decide to close for the day, be sure to keep them in the loop so they do not show up to a locked door. Establishing your business reliably is crucial for social media.
Read, & # 39; 23 Social Media Ideas for Restaurants. & # 39;
2. Make sure your website is mobile optimized
Research suggests that over 60% of the time spent online comes from a mobile device rather than a desktop computer. Having a mobile-optimized website is an important factor that allows your business to rank on Google along with an easy-to-use experience for your customers.
Make sure to keep your menu updated on your website along with pricing. You can also list special offers and happy hours on the website.
3. Consider offering service and delivery on time
Winter downturns in stores are very common. It is almost always because of the customer, not something that your company does wrong. A survey by the National Restaurant Association reveals that 74% of millennials say they would order delivery from a restaurant with table service if the option was available. Customers look for comfort and convenience during the winter months and sometimes it means enjoying the food from their own homes.
Fees for delivery apps have become a controversial issue this year. Be sure to do a cost-benefit analysis to ensure that the supply of delivery is economically advantageous for your business model. If it is necessary to stay away from the larger apps, you may want to consider offering the withdrawal service to increase revenue. Offers and Competitive Prices
At the beginning of each year, people usually pay close attention to their finances, health and future ambitions. This also means that potential customers probably want healthy menu options at a reasonable price. This is a great time to get creative and play with consumers' interest in eating healthy and living well to increase sales. Create special offers that use the season to keep food costs low. Choose seasonal vegetables and prepare them in a new and exciting way to attract people to visit your restaurant. Consider creating food that is suitable for those who choose pick-up or delivery on time.
5. Consider adding festive menu items
While many people watch what they eat, that does not mean you can not offer festive and comforting food and drink. Consider adding seasonal local flavors to beverages and food options. Examples can include everything from peppermint to rhubarb. Mulled wine, hot toddlers and Irish coffee are some festive drink ideas!
Community insurance is here to help your bar or restaurant succeed
Your business is your supply area, and we do everything we can to help you protect it. Talk to your local community insurance agent to discuss your insurance options.