Dotted commercials. Doorbuster deals. It's holiday shopping season again – and if you own a local business, the competition from big box stores can be fierce.
This year, however, the COVID-19 pandemic has thrown a wrench into … well, almost everything. And that includes consumers' plans for holiday shopping.
A recent survey by SYKES showed that 76% of respondents plan to avoid cramped malls this holiday. In addition, 1 in 5 people intend to support local businesses more than the big guys.
Whether you are a reseller, service provider or B2B –
Advertising Ideas for Holiday Shopping for Local Businesses
Need inspiration? This is how you get people to think about your business when they shop locally for the holidays.
Discounts, Deals & Gifts
- Offer Coupon: Your customers do not expect you to drop prices like the big box. stores, but a modest percentage can be a smart gesture to get people in the door.
- Donation Discount: Offer a coupon, bonus gift or free upgrade for customers who bring in an item to donate to a charity of their choice.
- Gift card campaign: Perfect for tights! Offer a free gift card in a smaller amount for those who buy a larger one – say a free $ 10 card for every $ 50 in purchased gift cards, or $ 25 for every $ 100.
- Request Referrals: Let your Satisfied customers do word of mouth marketing for you. Reach your customer list via email, text message or phone. Then offer a special holiday price for a limited time for those who buy or book with you by referral.
- Host of a competition: Everyone loves to win prizes! Host a fun and interactive campaign to win a gift basket, free service or cash prize. Whether it's 12 days of trivia; guess gumdrops in the jar; or a holiday decoration photo competition – get creative and engage your customers.
- Start a loyalty program: Start a hole card or points system to reward customers who keep coming back. Even after the holidays are over, they can benefit from the whole year.
- Website, local lists and social media: Do not forget the basics! Make sure your total digital presence reflects any changes in hours, services or ongoing offers for the holidays.
- Contactless purchase options: Under COVID-19, many customers are looking for ways to reduce exposure. Consider offering contactless payment or an online store (even with limited stock). Even if it's just for the holidays, free home pickup or local delivery within a small radius around your store can also create customer loyalty. conversation. National "buy local" promotions include #ShopSmall and #SmallBizSat. See if your local city, chamber of commerce or shopping plaza also has a hashtag for local conversations. festive postcard, greeting card or e-card to keep you attentive.
- Make your products gift-giving: Pack your best-selling products in ready-made baskets for easy gift. Pair it with a "gift guide" that summarizes products on your website or social media. Not a reseller? Offer gift cards or certificates for your services in party packaging.
- Start a donation drive: Turn your business into a donation place for a local food bank, animal shelter, toy tots or other local charity. (Bonus: A donation pickup also provides a great photo experience or a local news story.)
Buddy up: Double your reach by partnering with another local store. Be creative! For example – a restaurant may partner with a local florist to offer additional arrangements for holiday takeaway meals; or a day spa can sell a limited edition fragrance of a locally made candle. Do not be afraid to think outside your industry if you both market to a similar clientele.
- Check with local leaders: See if you can take advantage of something planned by your city or local chambers. trade, such as special events or a local shopping guide.
- Host of an event: Generate buzz with a socially remote sidewalk sale, holiday art or light display. Of course, think of COVID-19 health and safety guidance – or make it a virtual event via social media or video conferencing.
Business insurance from local professionals who care
Your local ERIE agent knows small businesses because they are a small business. If you have not reviewed your coverage recently, this is a good time to check in before the end of the year.
Talk to your local ERIE agent to make sure you have the right business insurance you need this holiday season – and those that came.